B2Binside | Your Gateway to Industry News

2026 Edition Updated August 2026 · 24 pages

Connect Directly with the Seller and Buyers in the Industry.

Position your brand before global buyers, industry experts, and core industry decision-makers in the relevant newsroom.

What’s in the PDF

B2BInside Media Kit · 2026
1 Audience & reach data
2 Reader profile & seniority
3 Editorial verticals
4 Ad formats & sponsorships
5 Packages & deliverables
6 Technical specs & deadlines
7 2026 editorial calendar
Industries our readers run
Performance Metrics

Target Intent, Not Just Traffic.

Move beyond raw reach metrics to uncover who your audience is, how they engage, and where the market is moving.

200,000+
Monthly readers
Business professionals reading B2BInside each month.
1.2M+
Monthly page views
Across news, features, events and podcast pages.
60,000+
Newsletter subscribers
Opted-in, verified business e-mail addresses.
68%
Director level and above
Budget holders, not interns. Seniority skew verified on registration.
41%
Newsletter open rate
Rolling 90-day average. Industry benchmark for B2B media is ~21%.
4.5×
Engaged read time
Versus the average trade-news article in our category.
Who reads us

Four audiences. One newsroom.

Most of our readers arrive for one vertical and stay for the cross-industry view. You can buy the whole audience — or just the slice that buys what you sell.

32%
Procurement & Supply Chain

CPOs, category managers and sourcing leads evaluating suppliers, contracts and logistics partners.

CPOCategory MgrHead of Sourcing
27%
Operations & Manufacturing

Plant, production and industrial leaders tracking automation, capacity and cost per unit.

COOPlant DirectorVP Ops
24%
Technology & AI Buyers

CIOs, CTOs and transformation leads shortlisting enterprise software, data and AI vendors.

CIO / CTOHead of DataIT Director
17%
Founders, PR & Comms

Agency and in-house communicators using B2BInside for distribution, visibility and thought leadership.

CMOHead of CommsFounder

Seniority

Share of readers by declared job level

C-suite & Owner29%
VP / Director39%
Senior Manager21%
Manager & below11%

PLACEHOLDER — illustrative split. Replace with registration data.

Top industries

Reader base by primary sector · 25 covered in total

Manufacturing & Industrial23%
Logistics & Supply Chain19%
Technology & AI18%
Energy & Utilities12%
Healthcare & Pharma9%
Other (20 sectors)19%

PLACEHOLDER — illustrative split. Replace with analytics data.

Where they read

Sessions by region · 90 countries reached

North America31%
Europe & UK27%
Asia-Pacific22%
Middle East & Africa13%
Latin America7%

PLACEHOLDER — illustrative split. Replace with GA4 geography report.

The media kit

24 pages. Everything a media planner asks for.

Built for the person who has to forward it internally — audience data with sources, every format with specs, and a rate conversation that starts from your objective rather than a price list.

  • Audience & methodology — how every number is measured, and over what period.
  • Format library — every unit with dimensions, file weight and lead time.
  • 2026 editorial calendar — plan campaigns against the stories we already have scheduled.
  • Package sheets — Spotlight, Amplify and Dominate, with deliverables itemised.
Section 02
Audience & Reach
200k
Readers
68%
Director+
Media Kit 2026
B2BInside
Advertising & Partnerships
Section 04
Formats & Specs
What you can book

Two shelves: sponsor our journalism, or run your own creative.

Everything below can run standalone or bundle into a package. Rates depend on flight length and share of voice — the team will size it against your objective.

The Daily Briefing

Title sponsorship of the newsletter 60,000+ subscribers open before their first meeting. Logo lockup, 60-word text unit and one link.

60k+ subsWeekly or monthly1 sponsor / send

Podcast episode & series

Put your expert in the guest chair or take presenting-partner billing across a series. Includes full transcript, clips and article write-up.

Guest slotSeries billingClips included

Research reports

Co-branded industry research: we run the survey and write it, you get the data, the logo and the lead list from every download.

Co-brandedLead capture8–10 wk lead

Events & webinars

Headline or track sponsorship of our AI-in-manufacturing, supply chain and procurement conferences, plus co-hosted webinars.

HeadlineTrackWebinar

Awards & industry lists

Presenting partner on annual sector rankings — the most-linked, longest-lived pages we publish.

AnnualEvergreen SEOExclusive

Vertical takeover

Own an entire section — Tech & AI, Supply Chain, Energy — for a quarter. Every article page in that vertical carries your brand.

Section-wide3-month min.Category exclusive

Sponsored article

Long-form, written by our editorial team to house style, labelled “Partner Content”. Lives on-site permanently and is indexed.

800–1,400 wordsPermanentDo-follow on request

Display & billboard

Leaderboard, half-page and in-article billboard. Viewability-guaranteed, capped frequency, brand-safety controls included.

970×250300×600728×90

Newsletter unit

Text or image placement inside The Daily Briefing without taking full title sponsorship. Priced per send.

Per send3 slots max600×300

Video & pre-roll

Hosted brand film on article pages and pre-roll across our video library and podcast clips.

16:9 & 9:16≤30s pre-rollMP4 / H.264

Featured placement

Pinned position on the homepage, a vertical index or the “Featured” rail for a fixed window.

HomepageVertical index7 / 14 / 30 days

Lead generation

Gated whitepaper or webinar hosted by us, promoted to a targeted segment. You receive verified, consented leads.

CPL modelGDPR consentedSegment targeting

Press release distribution

Published in full on B2BInside and syndicated to our partner network. No word limit, unlimited images and video.

Unlimited wordsMultimedia included24h turnaround

Contributor programme

Get your executives publishing under their own byline, with editorial support. Credibility that an ad slot can’t buy.

BylinedEditor-supportedOngoing

Multi-market syndication

One release, published across our regional editions and partner sites in 90 countries with local formatting.

90 countriesPartner networkReport included
Packages

Start with an outcome. We’ll build the media around it.

Three ready-made programmes, or a custom quote in 24 hours. Regional pricing available in USD and PKR.

Spotlight
One campaign, one message, maximum immediate visibility.
Quote on request
One-time · 2-week flight
  • 1× sponsored article, editorially written
  • Homepage featured placement, 7 days
  • 1× newsletter text unit
  • Social amplification across our channels
  • End-of-flight performance report
Most popular
Amplify
Sustained presence for brands building category awareness.
Quote on request
Monthly · 3-month minimum
  • Everything in Spotlight, monthly
  • 2× sponsored articles per month
  • Newsletter sponsorship, 2 sends/month
  • Always-on display across your vertical
  • 1× podcast guest slot per quarter
  • Monthly reporting call with your account lead
Dominate
Category leadership — own a vertical for the quarter.
Quote on request
Quarterly · category exclusive
  • Everything in Amplify
  • Full vertical takeover, 3 months
  • Co-branded research report + lead list
  • Headline sponsorship of one event or webinar
  • Category exclusivity — no direct competitors
  • Dedicated strategist and quarterly review

Not sure which fits? Send us the objective and the budget range — we’ll come back with a plan, not a rate card.

Performance

Benchmarked, not asserted.

Averages across partner campaigns over the last four quarters, compared against published B2B trade-media benchmarks.

2.4×
Engaged time on partner content
vs. category average for sponsored articles PLACEHOLDER
41%
Newsletter open rate
vs. ~21% B2B media benchmark PLACEHOLDER
0.68%
Average display CTR
vs. 0.05–0.10% typical display CTR PLACEHOLDER
<2%
Invalid traffic rate
Third-party verified — name your verification vendor here PLACEHOLDER

Methodology. [PLACEHOLDER] State the measurement window, sample size (number of campaigns), and the source of each benchmark figure. If you can get third-party verification (IAS, DoubleVerify, Moat), cite it here — it is the single strongest trust signal on this page.

In their words

What partners say.

Replace all three with real, attributed quotes — name, title and company. None of the four competitors we studied publish named testimonials, which makes this your cheapest differentiator.

The sponsored article outperformed our own blog by a distance — it’s still driving qualified demo requests four months after it ran.

AR
[Name]
[Title], [Company]

We needed procurement leaders specifically, not “business audiences”. B2BInside was the only publisher that could show us the seniority split before we booked.

MK
[Name]
[Title], [Company]

Turnaround was 48 hours from brief to live, and the editorial team wrote it better than our agency would have.

SD
[Name]
[Title], [Company]
2026 editorial calendar

Plan against stories we’re already writing.

Published ungated, on purpose — it is the fastest way for a planner to find a natural home for your campaign. Confirm these themes with the editorial desk before publishing.

Q1 · Jan–Mar
Cost, capacity & the year ahead
  • Industrial outlook 2026
  • Procurement priorities survey
  • AI budget benchmark report
  • Supply chain risk index
Q2 · Apr–Jun
Automation & the factory floor
  • AI in Manufacturing conference
  • Robotics & cobots deep dive
  • Energy transition for industry
  • Top 50 Industrial Innovators
Q3 · Jul–Sep
Logistics, trade & resilience
  • Global logistics summit
  • Nearshoring & trade corridors
  • Warehouse tech review
  • Mid-year market update
Q4 · Oct–Dec
Budgets, buying & 2027 planning
  • Procurement strategy summit
  • B2B Buyer Report 2027
  • Vendor shortlist guides
  • Year in review & awards
Technical specs

Everything your studio needs, ungated.

Full spec sheet is on p.20 of the media kit. Creative is due five business days before flight start.

UnitDimensionsMax file sizeFormatsLead time
Billboard970 × 250150 KBJPG, PNG, GIF, HTML55 business days
Leaderboard728 × 90100 KBJPG, PNG, GIF5 business days
Half page300 × 600150 KBJPG, PNG, GIF, HTML55 business days
MPU300 × 250100 KBJPG, PNG, GIF5 business days
Mobile banner320 × 10080 KBJPG, PNG5 business days
UnitDimensionsCopy limitFormatsLead time
Title sponsorshipLogo 400 × 12060 words + CTAPNG (transparent), SVG7 business days
Image unit600 × 30025 wordsJPG, PNG (no animation)5 business days
Text unit50 words + 1 linkPlain text3 business days
Dedicated send600 px wideFull e-mailHTML + plain-text fallback10 business days
AssetRequirementSupplied byApprovalLead time
Sponsored article800–1,400 words, 1 hero image (1600 × 900)B2BInside editorial1 round of client review10 business days
Press releaseNo word limit, unlimited images/videoClientEditorial compliance check24 hours
Brand videoMP4 / H.264, 16:9 and 9:16, ≤ 200 MBClientTechnical QA5 business days
Pre-rollMP4 / H.264, ≤ 30 seconds, ≤ 50 MBClientTechnical QA5 business days
Whitepaper (gated)PDF, ≤ 10 MB, plus 100-word abstractClientEditorial review10 business days
Before you ask

The questions that usually come next.

Because a flat rate would either overprice a two-week test or underprice a category exclusive. Pricing moves with flight length, share of voice, exclusivity and region. Send the objective and a budget range and you’ll get a costed plan within 24 hours — regional pricing is available in USD and PKR.
Spotlight runs as a one-off. Amplify has a three-month minimum, because awareness campaigns measured over two weeks tell you nothing useful. Vertical takeovers and category exclusivity are quarterly.
Press releases publish within 24 hours of approval. Display and newsletter units need five business days from receipt of creative. Editorially written sponsored articles take about ten business days including one round of your review.
Yes. You can buy by vertical (any of our 25 covered industries), by region, or by newsletter segment. Targeted buys carry a premium over run-of-site but almost always deliver a better cost per qualified engagement.
Always, and clearly. Everything commercial carries a “Partner Content” label. Our editorial team writes sponsored articles to house style, which is exactly why they perform — readers trust the format because we don’t disguise it.
Impressions, clicks, CTR, engaged read time and scroll depth for content; opens, clicks and CTOR for newsletter. Spotlight gets an end-of-flight report; Amplify and Dominate get monthly reporting plus a call with your account lead.
On the Dominate package, yes — no direct competitor runs in your vertical for the duration of the quarter. It’s allocated first-come and typically books a quarter ahead.

Take the numbers with you.

The full 2026 media kit — audience data, formats, specs, calendar and packages. No form, no follow-up sequence you didn’t ask for.

PDF · 24 pages · ~4 MB  |  Advertising: ads@b2binside.com  ·  Partnerships: partnerships@b2binside.com

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