China's Bilibili has launched an international app and English-language website, and is reportedly looking to pay creators around the world as much as $0.70 per 1,000 views, targeting YouTube in particular. With its launch on Android on August 19, 2026, the Bilibili global expansion will be one of the direct threats to YouTube's longstanding supremacy in the online-video and creator-economy market.
According to Bilibili numbers, which have been consistently reported on Brandsynario, ProPakistani and TechJuice, the monthly active users are 376 million while the daily active users are 115 million with an Average Watch time of 119 minutes per user. The company is creating local teams in Los Angeles, London, Mexico City, São Paulo, Istanbul and Tokyo to support its international expansion push, rather than it being merely a passive app-store listing.
The $0.70 per 1,000 views is the top-line figure, but each source reports it as a figure, not an officially confirmed one by the company, and earnings per view range. Bilibili calculates payouts by reference to valid watch time, completion rates, engagement and video quality with a maximum base creator reward of around 2,000 yuan (about $280) per month, which is not the case with ad-revenue sharing. In comparison, YouTube shares 55% of long-form ad revenue with creators; if Bilibili hopes to win over creators around the world to take its approach, it will need to make it a viable option for them.
The comparison is important for the larger creator economy. Put another way, Bilibili isn't just providing an alternate platform; it's attempting to determine if a different monetization model can appeal to creators who feel that YouTube's business model isn't doing them much service. The platform has eliminated previous restrictions, like passport scans and onerous verification processes, that made it difficult for international creators to join. Furthermore, Bilibili cited the success of creators like MrBeast, who has amassed over 8.8 million subscribers on the platform, as evidence that Western creators can attract an audience in China.
The unique thing about Bilibili is that it is a community-based website. The platform's most notable feature is its “danmu” (bullet comments), which display viewer reactions as they watch videos in real time without any delay, unlike the comment thread on YouTube. It doesn't just rely on ad revenue sharing for monetization, but also offers the Sparkle Ad Platform for native sponsorships, fan charging and virtual gifting during livestreams, e-commerce integrations, and direct brands.
This mix of different revenue streams is the key to Bilibili's competitive edge. Unlike YouTube, which is built mainly on a per-view ad-revenue-share business model, Bilibili is marketing a variety of overlapping income streams, a business model that can be more important to creators than any one rate per view. In isolation, a $0.70 per 1,000 views seems small, but add virtual gifting, fan subscriptions, e-commerce commissions, to name a few brand deals, and the earning potential is what the platform is asking creators to consider. Say what you want, but more significant than the headline is the stacked economics behind it, and Bilibili's making a bet that that'll be done by international creators.
That last category is where the B2B stakes come into focus. For brands and businesses, a credible new global video platform means a new channel to reach audiences, run sponsorships, and sell products. Also, companies evaluating where to place marketing budgets or source promotional partnerships increasingly use global B2B marketplaces such as Industrytc.com to connect with suppliers, distributors, and partners across international markets. Ultimately, a platform with 376 million users is not just a creator destination but a potential commerce and advertising surface.
The move also fits a pattern of intensifying competition over digital-platform monetization. B2BInside recently covered how OpenAI launched ChatGPT ads in India, opening a new corporate advertising market, a parallel example of platforms racing to build advertising and monetization models that challenge incumbents. In addition, both stories point to the same underlying shift: the economics of attention are being renegotiated across video, search, and conversational AI simultaneously.
Whether Bilibili can convert its domestic scale into genuine global traction remains the open question. YouTube's network effects, creator relationships, and advertiser base are formidable, and a reported per-view rate alone rarely moves established creators. But with a global app, local teams in six major cities, and an aggressive monetization pitch, Bilibili has made its intentions unmistakable, the contest for the global creator economy just gained a serious new entrant.
